Some suggestions for the St. Clair College page would be:

• Insert a video (without the sound) of campus life where the photo of the stadium is.

The video will provide an overview of the facilities and it will show its people working, living, and walking through the different areas in the college.

The video is important because visitors want to know how the life looks at St. Clair College. They want to have a sense of college life here. The video will help connect with the emotions of the visitors and allow them to visualize themselves in St. Clair College. It would be a good idea to add some text with the most important benefits and value that the college provides to its students.

Above the video, the navigation menu must be kept facilitating access to the website pages. The Start Here button can be moved to this navigation bar.

I think it would be more effective to show people in this section. The stadium and sports facilities can be part of the video, but it will not be the main image because students are coming here for different reasons. Sports is not the main reason for all the students, it is better to show how the college offer to each student.

• News and events can be next with vibrant pictures.

It can be divided into two columns. News to the right and Events to the left listed down the three main links for each section and then a button to More info.

This will be helpful for students, future students, and visitors who wants to know what is going on at St. Clair College. It is accessible and shows what the college is doing, it provides authority and the contribution to the academic world and the community.

• Programs, admissions and student services.

Finally, I would add next a section with three big pictures. This will be before the social media embed and the logo button links to career central and college videos.

The first one to access the programs, the second one to access admissions, and the third one for student services. I think this will make them more visible and the access would be easier to these pages. If visitor arrived to the site and scrolled down, they do not need to go back to the nav bar to access the main pages.

Total : 25 Marks

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a. Why did you choose the specific image(s)? (3 Marks)

My business is a yoga studio that offers classes for adults. The studio is new to Windsor and therefore I want to generate awareness of my business, the service, and the brand. I chose the image because I want to communicate to the audience that we exist (name and logo), we practice yoga (name – yoga studio), and the benefits of attend our classes (image and text).

The woman in the image is meditating. She looks calm, relaxed, and enjoying the moment. The background looks like colorful clouds and smoke moving around. It simulates like the energy that is flowing in the space and inside the woman. Around her there are the benefits that she is getting from her yoga practice. The bluish green color creates an atmosphere of serenity, peace, healing, and spirituality. The golden peach color is the inner light that grows within us and guides our practice.

The main message in the visual is that yoga make you feel good. The audience can feel as good as the lady in the visual if they practice yoga with us. I want my brand associated with this feeling of calmness and connect with the audience’s emotions.

b. Explain in detail why the image(s) was beneficial for the post. (3 Marks)

I think that the benefits of practice yoga can resonate with the audience who want to feel better, with less stress, be healthy, and improve their mental health. The visual transmit the message fast to the audience. It is short, clear, direct, and easy to remember. The post shares the benefits of practice yoga. The visual communicate the most important information to the audience fast. They can easily find the key points and connect with the image an emotional level due to the colors and the central image. The information is organized and accessible. It complements the article that explains in detail the benefits of practicing yoga. The information will be associated with the image to process faster, understand the content, stick in the long-term memory of visitors, and resonate with their emotions.

The visual will communicate about the brand and the atmosphere in Pure Emerald Yoga Studio.

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1. Visuals are stored in long-term memory

People are more likely to remember information associated with visuals. The images help to explain the concepts and increase the retention of information. This means that visuals improve comprehension and recall of data.

It is easier for the audience to remember ads or content with visuals.

Yeti’s ad shows the cooler floating on the water, demonstrating the quality of the product and how the food will be kept in good condition. The color is vibrant, the image is striking, and shows how the cooler performs in extreme conditions. The idea is to impact the audience so that they remember the brand when they need a cooler, but it also serves to associate the Yeti brand with good quality products, reliable, that serve their purpose in an exceptional way. That idea will be recorded in the memory of users in the long term.

https://www.taginks.com/work/yetimisadventures

Bose’s bright ad also includes an image evoking the user experience of its noise-cancelling headphones. It is a powerful visual that explains the concept with images. The text used in the ad is very small. The concept is clear and easy to store in our memory. The image is memorable. The association between the use of the product and the activity of the audience is in the message. The woman looks very happy doing physical activity while wearing the headphones. That idea is the one that will remain in the long-term memory of users.

https://www.adsoftheworld.com/campaigns/bose-wireless-headphones

2. Visuals transmit the message faster

The human brain processes images 60,000 times faster than words. In the digital world, people are scanning and filtering messages and content very quickly all the time. Marketers have a few seconds to grab their attention and get the message across. That is why visuals help to get the information that they want to transmit to the target audience in less time. The people can sense the scene they are visualizing in 1/10 of a second. This is really fast. It is what we do every time in everywhere, we asses quickly what is going on around us. We scan the room or the space to find cues that communicate danger, happiness, tension, calm and so on.

The visual can tell the audience the story in seconds. It is the same when people find a billboard when they are on the road. The billboard must be able to share the message as soon as possible. The car will not be back to see the message. It has to resonate with the audience right away and provide the key points that the billboard wants to communicate.

Wayfair for example uses visuals to access its departments. The images communicate to the audience where to access their products categories. It is easier and convenient to access. This will provide a better experience to customers.

https://www.wayfair.ca/

In this digital ad Domino’s Pizza let the audience know about its deal and how the food look. The audience in a couple of seconds know that the company has a deal that includes more than pizza and more than one product. The text is minimum in the ad. As customers we are aware about the promotion now. The food looks tasty and ready to eat. The message is transmitted and decoding fast by the audience.

https://www.eviabeler.com/project/dominos

3. Visuals improve comprehension of the message

The images provide key information about the message, making it easier to understand what the content we are seeing is about. It helps us make sense of what we see and better understand the content in the visual.

For example, in this Quaker ad is the woman eating Quaker oatmeal for breakfast to have enough energy to do all her daily activities. There is not text explaining all these details, but the images tell the story. Make it easy to communicate the message without words.

https://www.behance.net/gallery/86778353/QUAKER-OATS-PITCH-WORK

The Athleta ad also provide a lot of information without words. The product is for all women, no matter their size, color, style, personality and so on. All the women in the image have a power pose. They have a strong presence in the ad, and the brand wants to associate with this feeling, concept, women power, self confidence, inclusion, and diversity.

https://adage.com/article/cmo-strategy/athletas-new-body-positive-campaign-aims-build-its-skyrocketing-growth/2319721

There are also visuals that make it easier to understand the information such as graphics, infographics, mind maps, diagrams, and organizers among others.

https://cocacolaunited.com/blog/2015/12/09/relationship-local-bottler-coca-cola-company/tcc-infographic-portfolio-4/https://www.aircanada.com/content/dam/aircanada/portal/documents/PDF/en/infographic-cargo-en.pdf

RBC uses calculators to promote products. Here there is an example of the Tax Free Save Account Calculator. The company shares the results with a graphic to make it easy for users to understand the data.

https://www.rbcroyalbank.com/investments/tfsa/tfsa-calculator.html

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