Headline:

7 tips to succeed in the digital classes of 2^nd year in the Advertising and Marketing program at St. Clair College: Top students share their secrets

I think first year students wants to succeed in the digital classes, they want to know how to do it. They hear about the courses, the professor, and the students and have expectations about the digital classes. It is also a plus for their careers, if they are successful then they will be prepared to do the job.

The 7 number was chosen because it attracts the attention of the audience. Numbers in headlines increase the reading rate, but the number 7 has showed the best results.

The Advertising and Marketing program at St. Clair College provide context, this is important to get the attention of first year students. This is happening in their program.

The top students that share their secrets create authority of the information in the article. They are sharing their “know how”, the best practices, and the things that made a difference for their performance.

This headline is direct, provides context, offer benefit, and gives a promise. These tips will guarantee the first years students’ success in the digital classes.

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Headline

“Start Your Advertising and Marketing Journey with St. Clair College: The Best Choice for Recent High School Graduates”

I went to ChatGPT and created a prompt to generate 3 headlines for an article targeting high school graduating students. The goal it was to promote the Advertising and Marketing program at St. Clair College. I tested different prompts, and in the last one it was indicated that the program had to be promoted like the best option for the target audience. Finally, I obtained 3 headlines for this assignment.

The headline that I chose for question #6 promise that the program at St. Clair College is the best option for recent high school graduates and provide a call to action: “Start your journey in the best choice for you”. The idea is to get the audience attention. In the headline it is claimed that the program is the best option, the article has to convince them that this is true. If I tell the audience that this is the best option for them they would like to know why I say that. They will be looking for evidence about what I am saying in the headline. The subhead line can provide more detail and reinforce.

It is direct and focus in one thing “start your career here”. I think the headline talks to the audience, they want to know what the best option for them and their future is. It is clear and direct. In my opinion, the word “journey” reflects the process of building a career and for me talks about adventure as well. This what I am going through as student. Every project, assignment, trip, or event is part of this adventure. This is my journey in the Advertising and Marketing industry.

The headline says the most important, what the audience needs to know. This decision will impact their present and future in multiple ways. The message has to be strong and clear.

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• Reduce your risk of dementia: A 10 year-research has the answer

This is a “how to” headline. It is short, direct and gives a promise of reduce the risk of dementia. Try to get the audience’s attention by offering information on what to do to prevent future problems with the memory. It tells that the solution has been proved.

• What can you do to prevent memory loss? This 10-year research has the secret

This headline offers proven information on what to do to avoid losing memory. It promises to reveal the secret. It is short, direct, with a promise, and authority. The headline has a solution for a future problem than can be in the mind of the audience.

• A study shows how to prevent memory loss by changing your lifestyle

The headline explains that making changes to the lifestyle people can prevent future problems with their memory. It is a promise and offers a benefit with a direct and short message. It looks to talk to the audience who knows about the possibility of experiencing a decline in memory in the future.

The three headlines are trying to get the audience attention focusing in one thing at the time. They have a call to action like “reduce your risk”, “prevent memory loss”, and “change your lifestyle”. All the headlines are digestible, provide a promise, and talk to the audience who needs to take care of their memory now to avoid future problems.

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Headlines are an extremely important part of content creation. They are the ones that attract the attention of the audiences so that they consume the content that is provided to them. Each piece of content has a particular objective as part of the marketing strategy, if the headline is not good enough get the attention of the target audience, it will not be able to attract them and the company can lose them forever. There is just want chance to create a good impression and to be in front of the audience. If it is not consistent with the content offered, the audience will be disappointed and this will affect the image of the brand.

It is a very sensitive topic; headlines sell products and services. However, it is an art to craft headlines. In the course content, there is a method that suggest writing 100 headlines, it calls the Rule of Third Third. The first third will be the most commons, the second third are more creative, but the last third offer something unique and innovative headlines.

It takes time and practice to be an expert in the headlines’ creation, but it is worth it. Better headlines are equal to better profits.

This is the headline that I clicked during my time scrolling on Twitter. It made me feel curious about the news:

Facebook – owner Meta to cut 10,000 staff

Every morning I just go to Twitter to find what is new, I just scroll through the app. This time the tweet kept my attention, the news is not good for the tech industry. I felt concerned about the economy. Things does not look good. I wanted to know more about the headline.

The headline is short, direct, and clear. I knew that it was a new story that was going to be in the headlines that day, I wanted to know what the layoffs would be like. I can talk about the news if it is needed. I also felt sad for those affected, and after seeing how Elon Musk has fired people from Twitter, I wanted to know how Mark Zuckerberg was going to do. The headline in this case did not offer a promise or benefit, but it did surprise me and feeds my concern about the possibility of an economic recession. I think I was more moved by curiosity, fear, and the possibility of facing a layoff.

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Yes, the headline was representative of the article. It is explaining in detail the six elements in our daily life that help people to slow memory decline. The article provides also more information about who conducted the research, how they did the study, and why the memory is important for our life.

The article explains what it promises and provides additional information to back up what it says and to probe its authority. It has an introduction that mentions in general the habits that help to have a healthy memory. Then it explains the role of memory in our lives and why it is important to take care of it. The article also mentions that previous studies did not provide enough evidence that what helps stop memory decline. Then discuss how this study managed to generate evidence, who carried it out, and how long it took. Later, they share the results and the items they saw have a positive impact on memory and explain them in more detail. Finally, they conclude with the opinion of an expert from the United Kingdom that validates the study. This is the general structure. The results part is the one that provide the information promised in the headline.

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Headline:

Six lifestyle choices to slow memory decline named in 10’year study

The headline has a number. In class it was discussed that headlines with numbers are usually attractive to internet users. It tells me what I can expect from the article to start with. Six things do not look like a long reading.

The subject interests me, keeping my memory is something that worries me, and I was curious to know if I am doing the right thing to take care of my memory. Number seven is the one with the most reading rate, but the suggestion in class was use a number under 9.

In addition, the head and subhead of the article claims to be based on a scientific study, so the information must have some reliability. That is important for me, it has authority.

Preserving a good memory is the benefit they offer. The article promises to tell me how to do it. In class we have talked about how headlines that give a promise, offer a benefit, and say how to achieve what the audience seeks to find or needs tend to attract internet users. After reading the article, I found that there is room for improvement.

The headline works for people like me, it is short, direct, gives a promise, mentions the benefit, and show authority for the audience. It is attractive and surprise the digital users who are worry about their memory. This article is for middle age or older people.

Source:

Gregory, A. (2023, January 26). Six lifestyle choices to slow memory decline named in 10-year study. The Guardian. https://www.theguardian.com/science/2023/jan/25/six-lifestyle-choices-to-slow-memory-decline-named-in-10-year-study

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