Find one (1) headline that you came across recently and thought it was great. Explain why it resonated with you. Please ensure that you base your answers on topics discussed in class. (6 Marks)
Headline:
Six lifestyle choices to slow memory decline named in 10’year study
The headline has a number. In class it was discussed that headlines with numbers are usually attractive to internet users. It tells me what I can expect from the article to start with. Six things do not look like a long reading.
The subject interests me, keeping my memory is something that worries me, and I was curious to know if I am doing the right thing to take care of my memory. Number seven is the one with the most reading rate, but the suggestion in class was use a number under 9.
In addition, the head and subhead of the article claims to be based on a scientific study, so the information must have some reliability. That is important for me, it has authority.
Preserving a good memory is the benefit they offer. The article promises to tell me how to do it. In class we have talked about how headlines that give a promise, offer a benefit, and say how to achieve what the audience seeks to find or needs tend to attract internet users. After reading the article, I found that there is room for improvement.
The headline works for people like me, it is short, direct, gives a promise, mentions the benefit, and show authority for the audience. It is attractive and surprise the digital users who are worry about their memory. This article is for middle age or older people.
Source:
Gregory, A. (2023, January 26). Six lifestyle choices to slow memory decline named in 10-year study. The Guardian. https://www.theguardian.com/science/2023/jan/25/six-lifestyle-choices-to-slow-memory-decline-named-in-10-year-study
