Question #1
Unleash Your Inner Power
Pure Emerald Yoga Studio
Welcome to our community!
Pure Emerald is a yoga studio offering classes and meditation sessions for beginner, intermediate, and advanced yogis.
We are a supportive community and a peaceful place to grow your inner power. Find the balance, relax, and restore body, mind, and spirit practicing yoga with us.
We are a small business located in Windsor Essex area. Visit our studio, we will be very happy to talk about our programs focused on:
- Well-being.
- Create a healthy life.
Whether the goal is to be fitness, enjoy the day to day, manage stress, or connect with our inner self, we are here to help.
Yoga and meditation provide physical and mental health benefits for those who practice them. Enjoy the experience.
Question #2
How to Create a Facebook successful Campaign for New Products
Being clear about the objective of our content is the first thing we need to have a successful Facebook campaign. We have outlined the right steps to have the best results.
- Identify the target audience willing to pay for the product and interested in it.
- Build brand awareness sharing content about the product on business and local Facebook groups. Ex. give away a free sample to first 100 new followers.
- Share content about the benefits of the product to gain the attention of the audience that could be interested on it.
- Create content talking about the value proposition of the business and the problems than the product can solve.
- Bring the attention of the new audience to the product with creative content to show how the product is an alternative to them.
- Finally, remember choosing the voice of the brand and the tone of the content.
Find the objective and create the content to succeed.
Creating the Best Campaigns on Instagram for New Products
Knowing what we want to achieve is the starting point of any Instagram campaign.
First, we must be clear about the target audience we need to reach in order to fulfill what we have proposed.
The second step is to build awareness of the product with relevant content and hashtags.
Third, we must create content that shows the competitive advantage of the product, its ability to solve problems, and that is attractive to new audiences that had not thought about it. In this way we will be taking potential buyers through the sales funnel.
Finally, it is important to find the voice of the brand and the tone of each piece of content before to launch the campaign.
TikTok: How to Create a Successful Campaign for New Products?
Launching a new campaign is never an easy task
First, when we are working in a new campaign for a new product it is a must to know what the objective is, what we want to achieve.
After being clear about the objective, it is necessary to identify which is the appropriate audience to obtain the expected results. Who may be interested in the product and who may pay for it are mandatory questions.
Once we have the objective and the defined audience, the next task is to build brand awareness and create relevant content for those who are in each of the different stages of the sales funnel.
Those who already want to buy the product will benefit from messages that show why we are better than the competition. The undecided need messages that reinforce that using our product is the best they can do to solve their problems. And those who do not know that they exist but may be interested in it will be helped by the contents that present the product as a new option in their lives.
Remember to define the voice of the brand and the tone of each message before producing it. That will help the audience pay attention to your TikTok, look for more information about the product and buy it.
Question #3
a. What is your intended goal and why? (3 marks)
- Let the audience know what my product is, a brief overview of the study and attract them to the membership and class packages page to purchase them.
- I am interested in the audience being clear about what Pure Emerald is selling and who we are. It is the most important message that interests me stays in the audience mind. Maybe they are not buying now, but they can remember the product and buy it later or share the info with others.
b. Who are you writing for and why? (3 marks)
I write for the target audience because the product is for them. If they don’t buy it, there is no business. If the audience does not know that Pure Emerald exists and that it sells yoga classes, the chances of them trying the product are zero and there is no yoga studio.
A yoga studio is nothing without its clients.
-
- c. What type of “Experience” will you be creating for the visitors? Please explain and justify your reasoning. (2 marks)
It is a place where they can relax, find themselves and recharge their batteries. I hope that they can enjoy the experience of practicing yoga, feel that peace and sensation of well-being that it generates. Doing yoga feels good and that is what I want them to experience, it is the value of my product.
It is the practice itself that generates the feeling of well-being, but the clean and pleasant environment also contributes to the experience of the visitors. The experience must be perceived through the senses. What they feel, what they see, what they hear, what they smell, and what they can taste is part of a whole that creates a sensation, an impression, a memory. If it is something that feels good, that they can enjoy and that fills people up, it will accompany them when they leave the studio and they will want to return to live this positive experience once again.
I want them to come back for more, to look for it, to find a special value for them.
The reason is to continue being customers of Pure Emerald, but also to share it and want to bring people to experience what they have experienced. This creates a positive image of the brand and gives it a good reputation, which attracts new customers. But on the other hand, because I would like to share my positive experience with yoga, because I want them to live it and experience it. Its benefits for me have been many and I want that to be available to other people. In fact, once it’s a profitable business, it can also be shared with those who do not have access and can’t pay. Beyond a business, it is also part of the community, it wants to contribute something positive and generate well-being in the residents of Windsor Essex.
