Take a look at St. Clair Colleges website. In relation to visuals, what would you propose to St. Clair College to improve/enhance this new website to effectively market to potential incoming students. Please provide 3 recommendations and justify your answer with detailed reasoning. (9 Marks)
Some suggestions for the St. Clair College page would be:
- Insert a video (without the sound) of campus life where the photo of the stadium is.
The video will provide an overview of the facilities and it will show its people working, living, and walking through the different areas in the college.
The video is important because visitors want to know how the life looks at St. Clair College. They want to have a sense of college life here. The video will help connect with the emotions of the visitors and allow them to visualize themselves in St. Clair College. It would be a good idea to add some text with the most important benefits and value that the college provides to its students.
Above the video, the navigation menu must be kept facilitating access to the website pages. The Start Here button can be moved to this navigation bar.
I think it would be more effective to show people in this section. The stadium and sports facilities can be part of the video, but it will not be the main image because students are coming here for different reasons. Sports is not the main reason for all the students, it is better to show how the college offer to each student.
- News and events can be next with vibrant pictures.
It can be divided into two columns. News to the right and Events to the left listed down the three main links for each section and then a button to More info.
This will be helpful for students, future students, and visitors who wants to know what is going on at St. Clair College. It is accessible and shows what the college is doing, it provides authority and the contribution to the academic world and the community.
- Programs, admissions and student services.
Finally, I would add next a section with three big pictures. This will be before the social media embed and the logo button links to career central and college videos.
The first one to access the programs, the second one to access admissions, and the third one for student services. I think this will make them more visible and the access would be easier to these pages. If visitor arrived to the site and scrolled down, they do not need to go back to the nav bar to access the main pages.
Total : 25 Marks
