This is a multi-part question. Please create a visual post for your blog on a topic specific to your business and answer the questions below. This involves critical thinking. What is important to your business and visitors? The image must be the focal point of the post telling the story or conveying a point. You may include multiple images. The goal is to visually convey a message with minimal text. Please pay attention to what was discussed in class. Ensure that you include a link to the blog post in your answer. Do not forget that this needs to be included in your hardcopy. I am marking what you hand in with your hardcopy but also need to see the digital version on your blog. If it is not online for me to view (in addition to the hardcopy), I cannot mark this question. (4 Marks)
For my business is important to build awareness and share with the audience who we are. People is always busy, and they need to relax. Pure Emerald Yoga Studio wants to be a peaceful and calm place to relax and restore.
They visitors must know that Pure Emerald Yoga Studio exists and for them is important to find what we offer and how they can benefit from our services. They must find the value that our classes provide to customers.
a. Why did you choose the specific image(s)? (3 Marks)
My business is a yoga studio that offers classes for adults. The studio is new to Windsor and therefore I want to generate awareness of my business, the service, and the brand. I chose the image because I want to communicate to the audience that we exist (name and logo), we practice yoga (name – yoga studio), and the benefits of attend our classes (image and text).
The woman in the image is meditating. She looks calm, relaxed, and enjoying the moment. The background looks like colorful clouds and smoke moving around. It simulates like the energy that is flowing in the space and inside the woman. Around her there are the benefits that she is getting from her yoga practice. The bluish green color creates an atmosphere of serenity, peace, healing, and spirituality. The golden peach color is the inner light that grows within us and guides our practice.
The main message in the visual is that yoga make you feel good. The audience can feel as good as the lady in the visual if they practice yoga with us. I want my brand associated with this feeling of calmness and connect with the audience’s emotions.
b. Explain in detail why the image(s) was beneficial for the post. (3 Marks)
I think that the benefits of practice yoga can resonate with the audience who want to feel better, with less stress, be healthy, and improve their mental health. The visual transmit the message fast to the audience. It is short, clear, direct, and easy to remember. The post shares the benefits of practice yoga. The visual communicate the most important information to the audience fast. They can easily find the key points and connect with the image an emotional level due to the colors and the central image. The information is organized and accessible. It complements the article that explains in detail the benefits of practicing yoga. The information will be associated with the image to process faster, understand the content, stick in the long-term memory of visitors, and resonate with their emotions.
The visual will communicate about the brand and the atmosphere in Pure Emerald Yoga Studio.
