4. For question #3, what did you do differently from the original post? Please outline, explain and justify what you changed & why. Essentially, what did you learn from this new topic and what did you change and why. (8 Marks)
I reorganized the information and rephrased the sentence to make the message more clear, concise, and direct. The first thing I changed was headlines because let the audience know what information can they found. Next, I worked on the introduction. In the previous version the location was in the third paragraph. I thing this is relevant for the audience because they need to know if the yoga studio is close to them. If not, they are not my target audience. What the business offers it is in the first paragraph like in the previous version because is part of the most relevant information.
In the second paragraph, I wrote new content thinking in the audience and what they want to know about the classes. There are not more details because in the website there is another to pages explaining the programs and the schedule. In this section, I also decided to mention about the benefits of practicing yoga because this is one of the top searches in Google about the topic. It add also more context to the message to make easier for Google to understand about what is the this site.
The sentence about the community I decided to move it to the third paragraph and grouped with the products. This is what we sell. The audience can be part of a community of yoga lovers, they can buy a membership or classes packages, they would be able to attend special events, and have access to incentives like promos and discounts. I had the intention to move this paragraph next to the first one, but I do not like when people start selling me something without to know more about the customer experience and the benefits. I think that in the second paragraph I am offering a solution to the audience problems. This is more important for my clients than my memberships, discounts, and the community, for that reason the information was organized in the way that is in this assignment.
In the closing, I kept the last line and added a line that was in the second paragraph in the previous version. It works better the closing in this way because it reminds the audience about the benefits and it is complemented with the promise to help. This our attitude of service towards the target audience.
