3. For question #2, please outline in detail how your new post addressed the three main objectives as discussed in class. (9 Marks)
The intention of this introductory content is to inform the audience of Pure Emerald Yoga Studio:
- who we are.
- what we do.
- what is the benefit for customers.
- what we offer.
It provides to the audience a first brief overview of my business and starts to build brand awareness. This content uses plain English writing. It short and direct, uses common words, active voice, and a conversational tone. The audience has to be able to:
1.Find what they need.
The introduction provides the basic information that describes the business, in two minutes the audience will be able to know who we are.
The headlines show the topic and let the audience know that they are welcome, this is the tone to start the conversation.
- Pure Emerald Yoga Studio
- Who We Are
- Welcome to our community!
In the first paragraph there is the most important:
Who: Pure Emerald is a yoga studio
Where: In Windsor, Ontario.
What: The business offers yoga classes and meditation sessions for beginner,
intermediate, and advanced students.
In the second paragraph the message provides information about:
- what to expect.
- why the audience should come, what is the benefit.
In the third paragraph there is a call to action and extra relevant details, because the audience now know who we are and what we do. It is the time to provide the list of our products, what we have for them.
- We are a community.
- We have memberships and classes packages, special events, and meditation sessions.
- We also offer promos and discounts.
The call to action is: Visit Us.
In the last paragraph there is a last call to action: Try our product, have the benefits.
There is also a promise: We will help you.
These is all the information that the audience needs to know about us to start our relationship. It is like to say “Hi, my name is …”
2.Understand it
The message is clear, concise, and correct for the audience. There is not extra words, every sentence has a purpose. The words are familiar for the audience, the information is organized, there are bullets and short paragraphs. It is easy to read.
3.Use it to fulfill their purpose
The audience can use the information to be aware of our brand, compare with other yoga studios, to know what to expect if they decide to come, to visit us, to connect with us, to feel the vibe, to ask questions about our products, to find a possible solution to their problems, to explore more about Pure Emerald.
