You are to create a headline about the 2nd year digital classes in this program. The audience will be 1st year students. Please provide the headline and your reasoning behind it. (4 Marks)
Headline:
7 tips to succeed in the digital classes of 2nd year in the Advertising and Marketing program at St. Clair College: Top students share their secrets
I think first year students wants to succeed in the digital classes, they want to know how to do it. They hear about the courses, the professor, and the students and have expectations about the digital classes. It is also a plus for their careers, if they are successful then they will be prepared to do the job.
The 7 number was chosen because it attracts the attention of the audience. Numbers in headlines increase the reading rate, but the number 7 has showed the best results.
The Advertising and Marketing program at St. Clair College provide context, this is important to get the attention of first year students. This is happening in their program.
The top students that share their secrets create authority of the information in the article. They are sharing their “know how”, the best practices, and the things that made a difference for their performance.
This headline is direct, provides context, offer benefit, and gives a promise. These tips will guarantee the first years students’ success in the digital classes.
