Create a headline for an article about this program targeted to graduating high school students. I am specifically not telling you what to do or the questions that need to be asked. Please explain what you did, why and any other reasons/justifications you need to provide to me for the headline you created. (6 Marks)
Headline
“Start Your Advertising and Marketing Journey with St. Clair College: The Best Choice for Recent High School Graduates”
I went to ChatGPT and created a prompt to generate 3 headlines for an article targeting high school graduating students. The goal it was to promote the Advertising and Marketing program at St. Clair College. I tested different prompts, and in the last one it was indicated that the program had to be promoted like the best option for the target audience. Finally, I obtained 3 headlines for this assignment.
The headline that I chose for question #6 promise that the program at St. Clair College is the best option for recent high school graduates and provide a call to action: “Start your journey in the best choice for you”. The idea is to get the audience attention. In the headline it is claimed that the program is the best option, the article has to convince them that this is true. If I tell the audience that this is the best option for them they would like to know why I say that. They will be looking for evidence about what I am saying in the headline. The subhead line can provide more detail and reinforce.
It is direct and focus in one thing “start your career here”. I think the headline talks to the audience, they want to know what the best option for them and their future is. It is clear and direct. In my opinion, the word “journey” reflects the process of building a career and for me talks about adventure as well. This what I am going through as student. Every project, assignment, trip, or event is part of this adventure. This is my journey in the Advertising and Marketing industry.
The headline says the most important, what the audience needs to know. This decision will impact their present and future in multiple ways. The message has to be strong and clear.
