Now you are going to apply what you have learned in class. As per the class discussion, please provide me with three different headlines for the story (article in Question #4) and outline your reasoning(s) and explanation for each. Please ensure you base your answer on the different elements of headlines we spoke about in class. Please go into detail for each. (12 Marks)
- Reduce your risk of dementia: A 10 year-research has the answer
This is a “how to” headline. It is short, direct and gives a promise of reduce the risk of dementia. Try to get the audience’s attention by offering information on what to do to prevent future problems with the memory. It tells that the solution has been proved.
- What can you do to prevent memory loss? This 10-year research has the secret
This headline offers proven information on what to do to avoid losing memory. It promises to reveal the secret. It is short, direct, with a promise, and authority. The headline has a solution for a future problem than can be in the mind of the audience.
- A study shows how to prevent memory loss by changing your lifestyle
The headline explains that making changes to the lifestyle people can prevent future problems with their memory. It is a promise and offers a benefit with a direct and short message. It looks to talk to the audience who knows about the possibility of experiencing a decline in memory in the future.
The three headlines are trying to get the audience attention focusing in one thing at the time. They have a call to action like “reduce your risk”, “prevent memory loss”, and “change your lifestyle”. All the headlines are digestible, provide a promise, and talk to the audience who needs to take care of their memory now to avoid future problems.
